I Love Omaha Steaks, Not Just the Meat But The Company As Well

December 9, 2011 | Author
I realize a big outfit like Omaha Steaks has a lot more wiggle room to be lenient with adjustments. But even a little guy without deep pockets should look at bending a little. Even when the customer is wrong, giving a little may be a very good investment Read the rest of this entry »
Posted in Customer retention & lifetime value, Public Relations, Uncategorized | Tags: , , , , | No Comments »

Social Media Presents a Big Opportunity for Those with Small Budgets

November 15, 2011 | Author
The whole social media impact on traditional marketing is boggles the mind. But don't get boggled. Don't wait till you have everything perfect to start. Just do it. And here's how you can do it. After you check out HubSpot, visit the Social Networking Academy. Read the rest of this entry »
Posted in Marcom Execution, Social Media | Tags: , , | No Comments »

Hey, Pardner…There’s gold in them thar inboxes

October 7, 2011 | Author
It’s easy to get overwhelmed with an overflowing inbox. But before you “delete all,” or send every thing to spam-land, sluice it through the juice of your mind for nuggets. Read the rest of this entry »
Posted in Marcom Execution | Tags: , , , | No Comments »
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